How Much Does a Website Redesign Cost in 2026?

If you're a business owner considering a website redesign, the first question on your mind is probably: "How much is this going to cost me?" The honest answer: it depends. But let's break down what actually drives the cost so you can make an informed decision.

The Three Tiers of Website Redesign

Website redesign costs generally fall into three categories, and understanding where your project fits helps set realistic expectations.

DIY / Template ($0 – $500)

Platforms like Squarespace or Wix let you build something yourself for under $500. The trade-off? You get a generic look, limited performance, and you're spending your own time - which has value too. For a side project or personal blog, this can work. For a business that needs to build trust and convert visitors, templates rarely cut it.

Freelancer / Small Agency ($3,000 – $15,000)

This is where most small to mid-size businesses land. You get a custom design tailored to your brand, responsive layouts, basic SEO setup, and a CMS to manage your own content. The range varies based on the number of pages, custom features (like forms, booking systems, or e-commerce), and the designer's experience level.

Premium Agency / Custom Build ($15,000 – $50,000+)

Enterprise-level projects with custom animations, headless CMS architecture, advanced integrations, and performance optimization. These builds are engineered for speed, scalability, and conversion. If your website is a core revenue driver, this level of investment pays for itself.

What Actually Drives the Cost?

Number of pages, custom functionality, content creation (copywriting, photography), SEO strategy, third-party integrations, and ongoing maintenance all factor in. A five-page brochure site is a fundamentally different project than a 30-page site with a blog, e-commerce, and booking system.

The Hidden Cost of a Cheap Website

Here's what nobody tells you: the cheapest option often ends up being the most expensive. A poorly built site that doesn't convert visitors, loads slowly, or looks generic actually costs you money every day in lost leads and credibility. Your website is your 24/7 salesperson - investing in it properly has a real return.

How to Budget for Your Redesign

Start by defining your goals. Are you trying to generate more leads? Establish credibility in a new market? Sell products online? Your goals determine the scope, and the scope determines the cost. Get clear on what success looks like before you start comparing prices.

If you're ready to explore what a redesign would look like for your business, we'd love to chat. No pressure, no sales pitch - just an honest conversation about what you need and what it takes to get there.