Selected work
Every project starts with a question.
Here are the questions our clients brought us, and how we answered them: websites and brands for healthcare practices, law firms, nonprofits and growing companies, designed and built by the same person, start to finish.
- Years in business
- 15
- Case studies
- 14
- Industries
- 12
The questions, and the answers
Each story starts with the question the client brought us and ends with what changed. Scroll through them, or filter by industry.

01 / 14Manhattan Center for Trauma Studies · Website, SEO and accessibility
How do great programs get found by the therapists who need them?
+60%clicks from Google
Local to Asheville, NC02 / 14Tata Tattoos · SEO and Shopify
How do the right women find a product they need after surgery?
#3for “temporary nipple tattoos”

03 / 14Carolina Quiroga · Homepage redesign and SEO
What happens when Google can’t see your website at all?
155clicks from Google to her podcast site in October
Founder local to Asheville04 / 14The Urban Farm · SEO for a website and a store
Google saw a nursery. How do you show it the school?
#1for “urban farm phoenix”

05 / 14Gripely · Brand identity, website and product design
How do you sell an app for your worst conversations?
8xtimes Gripely appeared in Google

06 / 14Lawdragon · Rebrand and website relaunch
How do you modernize a publication elite lawyers already trust?
~20Kvisits a month from Google

07 / 14Oliva Therapeutics · Brand identity and website
How does a healthcare brand earn trust on sight?
3brand pillars, carried from the logo to the contact page

08 / 14Farone Advisors · Website and brand presence
How does a one-person firm earn the trust of the biggest law firms?
8years as Deborah’s design partner

09 / 14Center Psychology Group · Brand identity and website
How does a therapy practice feel safe before the first call?
2xmore searchers choose the practice

10 / 14The Trust Project · Website and information design
How do you help billions of readers tell what news to trust?
300+news sites in the partner network

11 / 14DIA Associates · Website and content structure
How does a data firm make its value clear at a glance?
500+projects completed

12 / 14In the Lights · Brand identity and website
How does a PR firm put its own brand in the spotlight?
8client reviews on the homepage

13 / 14Mulling Corporation · Website and visual direction
How do you make a talent firm’s big idea easy to picture?
36+years of experience

14 / 146 Months to Live · Rebrand and mobile-first website
How do you make a big question a pleasure to read?
2websites designed for Jacqueline
More work
Brands and websites from fifteen years of the studio. Filter by industry, or open any project for the challenge, the approach and how it turned out.











I started this studio in New York City in 2011, so most of the work below was done for New York clients: healthcare practices, law firms, nonprofits and the people who run them. Several of them have been with me for eight, nine, even fifteen years.
The studio is in Asheville now, and I build for Western North Carolina businesses the same way. One designer-developer, published prices, and a site you can run yourself. If you are local, start with web design in Asheville.
We’re Listening.
Tell us about your project and we will come back with a real number. Or book a call and talk it through.