Our process
Five steps, from first call to launch.
No black box. Here is what you do, what we do and what you have in hand after every step. One person, Sammy, works with you the whole way.
How it works, step by step
Each step answers one question before the next one starts. Here is who does what, and what you have in hand at the end of it.
Step 1 · Listen
What are you really trying to solve?
We start with a conversation, not a sitemap: your goals, your audience and what success looks like. Everything you tell us goes into a shared notebook you can read and edit.
- You
- Tell us your goals, your audience and what is not working today.
- Us
- Ask the hard questions and write down the answers.
- You get
- A shared notebook with the brief we agree on.
See this step in a real project: Farone Advisors
Step 2 · Research
Who are we talking to, and what are they searching for?
We study your market, your competitors and the words people actually type into Google. The findings land in the same notebook, so you see what we see and why we recommend it.
- You
- Share access to your site, analytics and anything you already know.
- Us
- Study the market, the competitors and the searches.
- You get
- Clear recommendations, with the reasons behind them.
See this step in a real project: Manhattan Center for Trauma Studies
Step 3 · Design
What should it look and feel like?
We design the key pages first, so you get a real taste of the look and feel. Then we refine them together until the design sings.
- You
- React honestly. Tell us what feels right and what does not.
- Us
- Design the key pages, then refine them with you.
- You get
- Approved designs for desktop, tablet and phone.
See this step in a real project: Center Psychology Group
Step 4 · Build & test
Does it work on every screen, for everyone?
We build the site, connect your tools and test it on every screen size. We check it against accessibility standards too. This is where we often find a better solution.
- You
- Review the working site and send your content.
- Us
- Build, connect your tools and test on every screen.
- You get
- A working site you can click through before it goes live.
See this step in a real project: Lawdragon
Step 5 · Launch & grow
Is it working?
We launch, check everything on the live site and show your team how to run it. Then we watch the numbers, and keep the site fast, secure and easy to find.
- You
- Run your site, and tell us what you need next.
- Us
- Launch, train your team and track the results.
- You get
- A live site, a short training and the numbers that matter.
See how we do this for our own product: Gripely
How we work
Yes is not always best.
A typical agency does what is asked without thinking about what is right for your clients, your website and your brand. We tell you what we think, explain why, and decide together.
One person, start to finish
The person you meet on the first call designs and builds your site. Nothing gets lost in a handoff.
Published prices
Our prices are on the site. The number you approve is the number you pay.
A site you can run
We build it so your team can update it, and we show you how before we hand it over.
Questions people ask
How long does a new website take?
Most small-business sites take anywhere from a few weeks to a couple of months from kickoff to launch, depending on the number of pages, how custom the design is, and how ready your content is. We give you a real timeline when we scope your project, not a guess.
How much does a website cost?
Most new websites land between $4,500 and $15,000. You get a custom quote after the first conversation, and the number you approve is the number you pay.
Who will I work with?
Sammy Elfatrany, from the first call to launch and after. The same person designs and builds your site, so nothing gets lost in a handoff.
Can I update the website myself?
Yes. We build sites you can run yourself, and we show your team how before we hand it over.
What happens after launch?
You own your site and can run it yourself. If you would rather not, the Care plan is $255 a month and covers software and security updates, bug fixes, monitoring, content updates on request and priority support.
What makes you different from a typical agency?
You work with one person from the first call to launch, our prices are published, and we tell you honestly when we think something is not right for your site, even if it is what you asked for.
Step one is a conversation.
Tell us what you are trying to solve. We will tell you honestly whether we are the right fit, and what it would take.
We’re Listening.
Tell us about your project and we will come back with a real number. Or book a call and talk it through.
