Lawdragon.com · Rebrand and website relaunch
How do you modernize a publication elite lawyers already trust?
Lawdragon has covered the legal profession for more than 20 years, from its interviews to its guides to the country’s leading lawyers. We rebranded and relaunched its flagship site so it looks as authoritative as its journalism.
- Rebrand
- Website
- Editorial design
- Content structure
Respect
The challenge
Modern, without losing the authority.
A reputation to protect
Its readers are the country’s leading lawyers. A redesign could not look like a startup or lose the gravitas they expect.
A lot to carry
Features, the Lawyer Limelight interviews, guides to leading lawyers, a magazine and a custom content business.
Journalism first
Every page had to put the reporting, and the people in it, ahead of the navigation.
The work
The reporting gets the room.
The homepage opens on the cover story of the moment, with the week’s features right below. Portraits of the lawyers carry the pages, set against black and white architecture and a classic serif wordmark.
Rebuild
The website
Scroll through it the way a visitor would.
The Lawdragon.com website, section by section
The story leads
A full-width cover story with one portrait and one clear headline, like the front of a magazine.
Featured this week
The newest features at a glance, each with a portrait, a headline and one line of context.
The news in two columns
Firm moves and partner news in two tidy lists, so a reader can scan the week in seconds.
Everything Lawdragon does
Guides, Lawyer Limelights, consultant rankings, the magazine and the press arm, each with a short line and a way in.
Mobile
The same magazine, in your pocket
Lawyers read between meetings and in transit. The cover story still leads, features stack one portrait at a time, and the whole menu folds into one tap.
- The cover story still leads
- Features stack one portrait at a time
- The whole menu folds into one tap
Lead
I’ve known and worked with Sammy now for about 15 years. I’ve trusted him with website design, SEO strategy, and general branding work for all types of communications materials. He is fun and engaging to work with.
The brand
Classic, editorial and monochrome
A black and white palette and a classic serif wordmark give Lawdragon the feel of a print publication. Color comes only from the photography, so the lawyers in each story stand out.
The answer
An authority on the page and in Google
In Google today
- ~0Kvisits a month from GoogleAhrefs estimate, October 2026
- 0searches where Lawdragon ranks in the top threeOut of 3,633 search terms it ranks for
- 0Domain Rating, out of 100How strong its links are, by Ahrefs
Lawdragon reads like the publication it is: modern, calm and unmistakably authoritative. Readers move easily between features, interviews and guides, and the reporting keeps earning attention in search.
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