Celebrating 10 years of world class legal reporting, we worked with Lawdragon on rebranding and relaunching their flagship site.
Lawdragon is a legal media company a decade into world-class legal journalism, and its flagship site needed to match that standing. The challenge of a rebrand and relaunch at that level is to modernize a respected publication without losing the authority its audience of elite lawyers expects. The site also had to carry a great deal of content: features, its signature lawyer interview series, its guides to the profession's leading lawyers, and the company's custom content business.
We rebranded and relaunched the flagship site around its journalism. The homepage leads with the featured story of the moment and a weekly selection below it, giving the reporting room to lead. The Lawyer Limelight interview series gets its own home, as does Lawdragon Press, the company's content and marketing arm. Portrait photography of the lawyers themselves carries the pages, set against black and white architectural imagery and a classic serif wordmark. The structure handles a large, content-heavy publication cleanly.
A rebranded, relaunched flagship that matches ten years of world-class legal reporting. It is modern and authoritative, and it gives a respected publication a home worthy of its standing. Readers can move easily between features, interviews and guides, the business side of the company has a clear place to explain itself, and the whole publication reads well on any screen.
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