Over the past two decades, Deborah Farone has developed an unmatched level of expertise in business development and communications for the world’s leading law firms. Today she launches her own consultancy, Farone Advisors, where she continues to pave the way for firms to achieve (or surpass) their goals.
After two decades advising the world's leading law firms on business development and communications, Deborah Farone launched her own consultancy. A solo launch at that level has to match a reputation that already precedes her. The site needed to be credible to elite firms without a big-firm logo behind it. It also had to present more than a list of services: Deborah is a speaker and the author of a book on law firm marketing, and the site needed to hold all of that without feeling crowded.
We built the site around Deborah's authority, giving her expertise and point of view the space to carry the brand. A fixed side navigation keeps the structure simple: about, capabilities, best practices, news and contact. Capabilities such as strategic plans and presentations are described in her own terms, so prospective firms immediately understand what she does and why it is rare. Her book gets a dedicated page. Black and white architectural photography and a refined serif keep the whole thing restrained and confident, in keeping with the audience.
A launch-ready site that stands on its own authority. It positioned Farone Advisors as a serious consultancy from day one, and it gives top law firms a credible place to understand Deborah's experience, read about her book and speaking, follow her news and get in touch. The design is quiet on purpose. It lets the experience do the talking, which is the right call when the experience is this strong.
I can’t recommend Sammy enough. Not only is he a talented artist, but he is ethical, kind, and has an amazing business sense. I’ve used his services for the last eight years and have been absolutely delighted.
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