Farone Advisors · Website and brand presence
How does a one-person firm earn the trust of the biggest law firms?
After two decades leading marketing at the world’s top law firms, Deborah Farone went out on her own. Her site had to carry that reputation without a big-firm logo behind it, and keep growing as her books, talks and articles did.
- Website
- Book pages
- Content structure
- Ongoing design
Launch
The challenge
A big reputation. A brand-new firm.
Trusted on sight
Law firm leaders already knew her name. The site had to look as established as she is, from the very first screen.
More than a services list
Two books, speaking, bylined articles and five capabilities, all in one place without feeling crowded.
Room to grow
A second book, new articles and new talks would keep coming, and each needed a home without a redesign.
The author
Two books, one voice.
Best Practices in Law Firm Business Development and Marketing came first. Breaking Ground, built on more than 60 interviews with rainmakers and law firm leaders, followed in 2026. Each has its own page, and the homepage gives the newest one the spotlight.
Build
The website
Scroll through it the way a visitor would.
The Farone Advisors website, section by section
Her new book, first
Breaking Ground leads the homepage, with praise from a Harvard Law School fellow and an order button one click away.
Two decades in one sentence
The opening line says who she is: chief marketing officer at two of the world’s most successful law firms. Everything after it backs that up.
What she does, at a glance
Five capabilities, from marketing management to speaking, each with a simple line icon in the brand’s teal.
A book with its own stage
Best Practices gets a cover, a plain summary of what readers learn and a clear way to buy it.
The person behind the practice
A short biography and a portrait, so a general counsel knows exactly who they would be working with.
Leaders vouch for her
Words from law school and legal industry leaders, then a free Marketing Strategy Toolkit to start the conversation.
Mobile
Just as composed on a phone
General counsel and firm leaders read between meetings. The side navigation folds into one tap, and the long biography, books and capabilities stack in a calm, readable column.
- One calm column, easy to read
- Books and capabilities, one after another
- Contact and the free toolkit at the end
Grow
I can’t recommend Sammy enough. Not only is he a talented artist, but he is ethical, kind, and has an amazing business sense. I’ve used his services for the last eight years and have been absolutely delighted.
The brand
Quiet, precise and confident
Black and white architecture sets a serious, big-city tone. A refined serif carries the headlines, and a single teal accent marks links and buttons. The new book adds a deep green that sits comfortably beside it.
The answer
A site as established as she is
Law firm leaders land on a site that reads like the firms they run: calm, precise and confident. Deborah adds a book, an article or a talk and the design never feels crowded, which is why she has kept building on it with us for eight years.
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