Tata Tattoos · SEO and Shopify
How do the right women find a product they need after surgery?
Tata Tattoos makes realistic temporary nipple and areola tattoos for women after a mastectomy. It sells online from Asheville. The store had five years of customer reviews, but Google was reading it poorly. We fixed the Shopify store page by page and kept its look.
- SEO
- Shopify
- Structured data
- Reviews
- Speed
Find
The challenge
A good product, hard for Google to read.
Stuck on page two
Shoppers search “temporary nipple tattoos.” From February to August 2026 the store averaged position 11.9 for it, on page two of Google.
Pages without labels
12 of 17 pages had no main heading. All 47 product images had empty alt text, and all ten products shared one search description.
Hidden reviews, heavy pages
The review app held 114 reviews, but the site showed only 32. A 237-country picker, built into every page twice, added weight everywhere.
Fix
The website
Scroll through it the way a visitor would.
The Tata Tattoos website, section by section
One clear headline
The homepage opens with a single main heading that says what Tata Tattoos makes and who it is for.
Clear paths into the shop
Every product and collection now has its own search title and description, not one shared line.
Shop by shade
Seven shades and the variety packs in one row, each with a plain description and a direct link.
A lighter homepage
The homepage HTML went from 857 KB to 500 KB. That is 42% less to load on every visit.
Every review on show
All 114 customer reviews now sit in the review app the site uses, not the 32 it showed before.
Mobile
A shop page that answers questions
We rebuilt the main collection page as a landing page: a shade guide, a size guide, how it works and a short FAQ, all marked up so Google can read it.
- Shade and size guides on the page
- FAQ answers marked up for search
- One main heading per page
Climb
Working with Sammy at Elfatrany has been an absolute pleasure from the start.
The brand
Soft mauve, warm and direct
The store keeps its script wordmark and its mauve, blush and deep cocoa palette. Our work stayed inside it: new sections and the review widget were styled to match, down to the mauve buttons.
The answer
Cleaner in Google, and climbing
In Google
- #0for “temporary nipple tattoos”Ahrefs, October 3, 2026. Averaged 11.9 from February to August.
- 0/34store pages in Google’s indexEvery page in the sitemap, September 17, 2026
- 0Ahrefs site health scoreSite audit of 256 URLs, September 30, 2026
In the store
- 0reviews moved into the live review appThe old app held 114, but the site showed 32 (September 10, 2026)
- 0%lighter homepage857 KB of HTML down to 500 KB, October 7, 2026
Clicks from Google held steady while the fixes settled in, between 225 and 289 a month from June through September 2026. We will compare clicks and sales with the August baseline in February 2027.
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