In the Lights · Brand identity and website
How does a PR firm put its own brand in the spotlight?
In The Lights is a boutique New York public relations and marketing firm, led by Amber Henrie, that puts arts, culture and fitness clients on center stage. We designed its identity and website to feel as creative as the team, and as sharp as its results.
- Logo and identity
- Website
- Content structure
Spark
The challenge
Quirky and creative. Also trusted.
Personality is the pitch
The team’s quirky, creative character is a big part of why clients call. The site had to feel like them.
PR is a trust business
An arts organization has to feel the personality and believe in the competence in the same glance.
Next to the stars
The brand had to hold its own beside the performers and companies it represents.
The approach
Flair up front, structure behind it.
Stage lighting and performance photos set the scene, and the script from the logo returns for one word at a time: center stage, drive, vision. Behind the flair, the page stays simple: who they are, what they offer, what clients say and how to get in touch.
Stage
The website
Scroll through it the way a visitor would.
The In the Lights website, section by section
Center stage, literally
“Bright ideas bring you center stage,” under a spotlight, with the logo’s script carrying the words that matter.
One word in script
Drive, vision, happen. Each section opens with a single word in the flowing script, so the page reads like a playbill.
Clear about who it serves
Based in NYC, focused on PR, social media and marketing for the arts, culture, fitness and entertainment.
The team, not a stock photo
Real people at a planning wall introduce the blog, so visitors meet the personality behind the work.
The reviews are in
Client praise gets its own band, then one clear ask: “Let us put you in the lights!”
Mobile
Just as bright on a phone
Artists and arts managers live on their phones. The spotlight, the script headings and the reviews stack into one easy column, and the menu folds into one tap.
- The spotlight still opens the page
- Each section: a script word, then a button
- Reviews and contact close the page
Shine
Sammy is a delight to work with and dedicated to finding solutions and making websites easy to use on the backend… He is always on my list of website design recommendations.
The brand
Bright, playful and polished
A clean sans serif sits beside a flowing script inside a spotlight circle. A bright spotlight blue leads, a warm coral marks every action, and the script returns across the site whenever a word deserves the stage.
The answer
Fun enough to feel like them, sharp enough to win
In The Lights today
- 0client reviews on the homepageIncluding a NY1 reporter and an artistic director
- 0industries it servesArts, culture, fitness and entertainment
Personality and professionalism arrive in the same breath, the way the team actually works. The brand feels at home in the arts world it serves, the offer is easy to understand and the path to a first conversation is short.
Next case studyMulling CorporationBuilding bridges between companies and their people 