Mulling Corporation · Website and visual direction
How do you make a talent firm’s big idea easy to picture?
Mulling Corporation, a talent management firm in Atlanta, prepares professionals and organizations for the future. We built its website around one idea: the bridges Mulling builds between organizations and the people who work for them.
- Website
- Visual direction
- Expert profiles
- Service pages
Picture
The challenge
A big idea that is hard to picture.
Abstract by nature
Talent management can sound like every other consulting service. Mulling’s idea, building bridges between companies and their people, needed a picture.
People hire people
Buyers want to know who they would work with, so the firm’s senior consultants had to be easy to meet.
A serious audience
HR leaders and executives expect a site that is clear and professional, without consulting jargon.
The approach
One metaphor, used everywhere.
Bridge photography, toned in the firm’s signature purple, runs through every page, and the headlines follow the theme, from “Building Bridges in the Workplace” to “Bridge the Gap.” The offer is three plain steps, and every service and expert has a clear, simple page.
Build
The website
Scroll through it the way a visitor would.
The Mulling Corporation website, section by section
A bridge from the first screen
“Building Bridges in the Workplace,” set over bridge photography in the firm’s purple.
Assess, develop, perform
The whole offer in three plain steps, each with a simple line icon and a short paragraph.
Proof, stated calmly
The Atlanta Business Chronicle’s Best Places to Work badge, beside what Mulling specializes in: executive coaching, team integration, conflict resolution and career transition.
Two doors in
The Mulling Effect and Mulling at Work, each under a bridge banner with one button to the experts or the services.
Clients, in logos and words
Mohawk, Kimberly-Clark, Marriott and Delta, then client testimonials and one invitation: “We’re building bridges. Let us help you grow.”
Mobile
Just as steady on a phone
HR leaders often check out a firm between meetings. The bridge, the three steps and the client proof stack into one calm column, and the menu folds into one tap.
- The bridge and the promise lead
- Assess, develop, perform, one at a time
- Client logos and testimonials to finish
Connect
One strong idea, used everywhere, makes a firm easy to remember. For Mulling, that idea is a bridge.
The brand
Steady, warm and professional
A deep plum carries the brand, with a warm sand behind the testimonials and the final call to action. Classic serif headlines, light line icons and purple-toned bridge photography keep every page calm and credible.
The answer
An abstract idea, made concrete
Mulling Corporation today
- 36+years of experienceAs the firm states on its homepage
- 20+assessment tools, including its ownThe Mulling Factor
- #1Small Business A+ Employer, Best Places to WorkAtlanta Business Chronicle
An HR leader can understand the approach, see the specific services and get to know the senior consultants before the first conversation. One strong visual idea, used consistently, makes a talent management firm easy to remember.
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