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Elfatrany Design
Morning sun through the branches of an olive tree

Oliva Therapeutics · Brand identity and website

How does a healthcare brand earn trust on sight?

Oliva Therapeutics needed a name, a look and a website that would read as credible to partners and human to patients, all at once. We built the brand and the site together, starting from a single olive tree.

  • Naming story
  • Logo and identity
  • Website
  • Product catalog
Scroll to explore
01

Listen

The challenge

Credible to partners. Human to patients.

1

Trust before a single word

In healthcare, the site has to signal integrity and care in the first glance, before anyone reads the copy.

2

Two readers at once

Partners evaluating what Oliva can manufacture, and patients and caregivers looking for a product they can rely on.

3

More than a brochure

Product details had to be easy to find and easy to keep current, not buried in PDFs.

An old olive tree at sunset in Tuscany

The story behind the name

Strength. Longevity. Family.

Olive trees live for centuries and keep bearing fruit. That became the brand: an olive leaf in the wordmark, a promise of “simply health,” and three plain pillars: inspiration, conscience and family.

02

Grow

The website

Scroll through it the way a visitor would.

The Oliva Therapeutics website, section by section

  1. Two words do the work

    “Simply health,” with the olive leaf above it. Calm, confident and impossible to misread.

  2. Products, front and center

    The newest medicines sit right under the headline, each with a clear name and a real photo of the packaging.

  3. Values you can see

    Inspiration, conscience and family, each paired with a photo and a plain sentence about what it means in practice.

  4. A name worth saying right

    A quiet quote, then a pronunciation guide. Small details that make the company feel personal.

The Oliva Therapeutics homepage, from top to bottom

Mobile

Clear on every screen

Patients and caregivers often look things up on a phone. Products, values and contact details all stack cleanly, with nothing to pinch or zoom.

The Oliva Therapeutics homepage on a phone
  • Contact is one tap away in the header
  • One product per screen, with a real photo
  • Each value: a photo, then one plain sentence
Three generations of a family walking through a field at sunset
03

Share

Elfatrany Design has been an invaluable partner to Oliva Therapeutics for many years, helping us develop our corporate branding, logos, and website. Sammy’s creativity, professionalism, and responsiveness has consistently exceeded our expectations.
Michael TurnamianChief Operating Officer, Oliva Therapeutics

The brand

Measured, warm and reassuring

A soft olive green carries the brand, with a deep plum for emphasis. Warm landscape photography keeps the tone human, and the leaf in the wordmark ties every page back to the story.

Olive#80AB64
Plum#904552
Sage#EAEFE3
The Oliva Therapeutics logo
Warm field photography from the Oliva brand

The answer

One company, on every page

3brand pillars, carried from the logo to the contact page
1searchable product catalog, built for partners and patients

Partners can see what Oliva does and how it works. Product details are easy to find. And the story behind the name gives the brand a memorable, human center.

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