An online community and publication that challenges you to live the best life possible. Creator Jacqueline Boone poses the question: if you have this one life, how will you choose to spend it? The design work involved rebranding and creating a mobile first website that is a pleasure to read and navigate.
6 Months to Live is an online community and publication built around a single provocation from creator Jacqueline Boone: if you have one life, how will you spend it? The challenge was a brand and a site that carry that intensity while staying genuinely pleasant to read and easy to return to. The site was to be mobile first, because a publication like this is mostly read on phones, one story at a time. If that first page is not a pleasure to read, there is no second visit.
We rebranded from the idea outward. The new wordmark puts the six in parentheses, a small pause that makes the name feel reflective rather than grim. Then we built a mobile-first site designed for reading: clean typography, a centered column, generous images and an unhurried layout. Navigation slides out of the way until it is needed, then opens onto the wider world of the brand, including events, press and an academy. The goal was a place people actually want to spend time in, not just land on.
A refreshed brand and a mobile-first publication that is a pleasure to read and navigate. It gives the community a home that matches the ambition of its central question. Stories get the space they deserve, the press and recognition the publication has earned are easy to find, and the reading experience is as comfortable on a phone as on a laptop. The design stays quiet so the writing can be loud.
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