DIA Associates · Website and content structure
How does a data firm make its value clear at a glance?
DIA Associates helps sales, marketing and product teams turn data into decisions. Working with designer Matt See, we built a site that explains that work in plain terms, for the clients who hire DIA and the analysts it wants to hire.
- Website
- Content structure
- Team page
- Careers
Untangle
The challenge
Every analytics pitch sounds the same.
Say what it actually does
Analytics firms all promise transformation in the same words. DIA needed to show the real work, without the buzzwords.
The whole customer lifecycle
From prospecting to retention, the site had to show where data helps at each step.
Clients and candidates
DIA competes for analysts, data scientists and engineers as hard as it competes for clients, so the site had to recruit too.
The approach
Plain words for hard data.
Each service is explained in everyday terms: what DIA does with the data, where it fits and what a client gets. The leadership team has its own page, because buyers want to know who they will work with, and a careers section shows what working at DIA is like.
Show
The website
Scroll through it the way a visitor would.
The DIA Associates website, section by section
The promise in one line
“Harnessing the power of data-driven analytics to generate transformative change,” next to an analyst framed in the brand’s green and gold.
Five services, one list
Marketing and sales analytics, product design, big data, risk and regulatory work. Each is one line, one icon and one click to its own page.
Proof in three numbers
Return on investment, projects completed and revenue generated, set large on deep green so they read in a glance.
Every page, one click away
The footer maps the whole firm: the team, the services, the AI work, careers and the office on Broadway.
Mobile
Just as clear on a phone
Prospects and candidates often size up a firm between meetings. The promise, the five services and the impact numbers stack into one clean column, and the menu folds into one tap.
- The analyst and the promise lead
- Five services, one tap each
- The impact numbers stack in one column
Win
Data work is hard to see. The site’s job is to make it plain: what DIA does, where it helps and who does the work.
The brand
Bold, green and precise
A deep forest green carries the brand, with a brighter green for every action and the gold swoosh from the logo for emphasis. Big, tight numbers and simple line icons keep the data feeling clear, not cold.
The answer
A complex service, easy to grasp
DIA Associates today
- 500+projects completedAs DIA reports on its homepage
- 5core services, each with its own pageFrom sales analytics to regulatory solutions
- 5pages on its AI workIncluding machine learning and data platforms
A prospect can see what DIA does and where it fits without a sales call to decode it. A candidate can meet the team and see the problems they would solve. The same clear structure serves both, on a laptop, a tablet or a phone.
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