DIA Ventures are experts in deploying data analytics to generate insights for sales, marketing, and product teams. The company focuses on leveraging data for growth and has experience transforming customer lifecycles from prospecting through retention. Project completed in collaboration with designer Matt See.
DIA Associates turns data into insight for sales, marketing and product teams. It is valuable work that is notoriously hard to make legible online, where every analytics firm promises transformation in the same vocabulary. The challenge was explaining how DIA uses data across the customer lifecycle, from prospecting through retention, without reading as another vague analytics pitch. The site also had to work as a recruiting tool, since a firm like this competes for analysts, data scientists and engineers as hard as it competes for clients.
Working with designer Matt See, we built a site that makes DIA's value concrete: what they do with data, where in the lifecycle it matters, and what a client gets. Capabilities such as data strategy and matching engines are explained in plain terms rather than buzzwords. The leadership team gets a dedicated page, because buyers of this kind of service want to know who they will be working with. A careers section describes what working at DIA is actually like. A bold green palette gives the brand energy without undercutting its seriousness.
A site that makes a complex, data-driven service easy to grasp. A prospect can self-qualify quickly, understanding what DIA does and where it fits without a sales call to decode it. A candidate can see the team, the culture and the kind of problems they would be solving. The same clear structure serves both audiences, and it works across laptop, tablet and phone, so the first impression holds wherever someone meets the firm.
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