Irondale is an experience like no other. One that brings the community and theater together in a collaborative, living work of art. The design team collaborated with the director to create a website that showcases the ingenuity of Irondale’s production and company.
Irondale is an ensemble theater where community and performance blur into a single living work of art — hard to put on a screen. A conventional arts-org site would flatten what makes the company distinctive.
We worked directly with the director to translate Irondale's sensibility to the web. Rather than a static brochure, we built the site to showcase the productions and the company's inventive, ensemble approach, letting the work carry the story.
A site that captures Irondale's spirit rather than flattening it — a home for the company's productions that conveys their ingenuity while still giving a visitor a simple path to find a show and get involved.
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