15YEARS2011–26
Irondale is an experience like no other. One that brings the community and theater together in a collaborative, living work of art. The design team collaborated with the director to create a website that showcases the ingenuity of Irondale’s production and company.
Irondale is a Brooklyn ensemble theater where community and performance blur into a single living work of art. That is hard to put on a screen. A conventional arts organization site would flatten what makes the company distinctive. At the same time, a theater's website has jobs to do every day: tell people what is playing now, sell the next show, explain the education and community programs, and ask for the support that keeps the lights on.
We worked directly with the director to translate Irondale's sensibility to the web. The homepage opens on the work itself, with current productions front and center under the banner "Artistically Ambitious." Production photography does most of the talking. Programs, from school partnerships to community projects, get room to explain themselves. A past seasons archive documents the company's history year by year, and the support section makes membership and donations easy to understand. A visit page with a map handles the practical side.
A site that captures Irondale's spirit rather than flattening it. It is a home for the company's productions that conveys their ingenuity, while still giving a visitor a simple path to find a show, plan a visit and get involved. Audience voices appear alongside the work, the archive gives the company's long history a permanent place, and the practical details of visiting are easy to find.
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