Justin Park Racing

Justin Park challenges us to change the game. His story transcends the status quo and strives to achieve nothing but the best. The team developed a website serving as a platform documenting his past accomplishments, current activities, and future aspirations in racing.

The Challenge

Justin Park challenges people to change the game. He is a professional triathlete and executive wellness consultant whose path was reshaped by a serious heart diagnosis, and that story sits at the center of his work. The site needed to be a platform for all of it: past accomplishments, current racing, and a consulting practice that helps executives take their health seriously. The risk was a site that felt like two different people, an athlete's fan page and a consultant's brochure.

Our Approach

We built the site as a living record of Justin's career, with one idea tying it together: change the game. The homepage turns his method into three steps, ready, set, go. His story is told in his own words under "Against All Odds." The consulting side, framed as pathways to success, lays out executive wellness services clearly for a corporate audience. A blog keeps his thinking on training, stress and health current. Open-road photography and a bold, spare type treatment match the drive of the sport: fast, focused and built to keep up.

The Outcome

A platform that tells Justin's story in full. It is a single, evolving home for his accomplishments, his racing and his consulting practice, and it keeps pace with a career still being written. A race fan, a journalist or an HR leader considering a wellness program can each find what they came for, and all of them leave with the same impression: this is someone who does not accept the status quo.

Not only was he organized and timely on delivery of all materials, but he gave a lot of critical thought to layout and the elements within the site that greatly contributed to its overall usefulness and value.

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