Cognicion says they are your critical edge when it comes to eDiscovery. After meeting the team, we agree. We approached the website from a human centric vantage point, highlighting the team members that make this eDiscovery provider unlike any other.
Cognicion calls itself your critical edge in eDiscovery, a category where most providers sound identical and lean on jargon. After meeting the team, we agreed with them. The challenge was to make Cognicion feel different online: to show the people and expertise that actually set it apart. Law firms and legal departments choosing an eDiscovery partner are choosing who they will be in the trenches with during litigation, and nothing on a typical provider's site tells them that.
We approached the site from a human-centric vantage point, putting the team front and center rather than burying them behind boilerplate. Candid photography of the actual people and their workplace replaced stock imagery, right down to small personal details. The copy speaks plainly: "Not just another eDiscovery provider." The team page introduces the people a client would work with, the services page explains the offering and the company's pricing philosophy in direct language, and a new identity with a distinctive triangular mark ties it together.
A site that makes an undifferentiated category feel personal. It foregrounds the team and expertise that make this eDiscovery provider unlike the rest, so prospects connect with people, not just a service. A general counsel can understand the offering and the pricing approach, a candidate can see the culture, and both come away with a sense of the character behind the company. In a field of interchangeable websites, that is the advantage.
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